TFSE Co-Build

You're closing deals deals but now revenue is stuck. What now?

Consistently selling your product takes passion and dedication, but long-term value takes repeatable systems that can deliver results, even when you’re not in the room.

Carolyn Dilks

Passetto

We have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.

Roger Hau

PayerPrice

For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.

Doug Averch

U2Logic

A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.

Mastering The Founder’s Sales Engine™

Revenue works, but only through you. You need a system that doesn’t rely on you closing deals.

Welcome to clear and powerful transformation. We take founders from a state of “hustle, hope, and founder heroics” to a state of control and predictability.

In a 9 week high-touch sprint, we’ll install a sales system that drives results and protects your future. Ben gets in the trenches with you to build a repeatable system that closes deals consistently, allowing you to get out of full-time selling and get back to building your company.

Craft the perfect pitch.

Refine and understand your ICP, value proposition, and offer messaging to be crystal clear and outcome-focused. Through live pitch breakdowns and expert feedback, we rewrite their positioning to sell transformation, not features.

Prepare for clear buyer conversations and strong reply rates within two weeks.

Build the outbound engine.

Install a structured, multi-channel outbound system using tools like Apollo and LinkedIn demand generation. Access high-performing templates, targeting strategies, and cadences to automate and scale cold outreach.

One founder went from zero pipeline to $150K in 15 days using this system.

Deal control frameworks.

Build a full-funnel sales process that guides buyers from first touch to close. This includes frameworks for qualification, discovery, objection handling, and deal progression.

Clients have increased their close rates from 3% to 25% and doubled their average deal sizes.

Repeatable playbooks.

Codify everything into a complete sales playbook—sales scripts, objections, ICP clarity, deal best practices. Prepare for success now and cofidence as you grow and eventually build a team.

Founders report higher confidence, faster sales cycles, and more time back to focus on CEO-level duties.

The Founder’s Sales Engine ™

Tangible and durable deliverables that shape founder transformation.

Mastering our program is not about memorizing a list of features. It is about deeply understanding how each component solves specific business and human challenges you face.

A complete sales playbook.

Master your pitch, understand your ICP, sharpen your value proposition and objection handling, and master the sales cadences.

Cohesive messaging designed to win.

Strengthen your sales messaging and outbound campaigns to deliver more value, more often.

Build a qualification system.

Establish criteria to understand the values and policies to measure partner and supplier opportunities and manage risks.

Practice the pitch, own the conversation.

Our reviews will monitor your progress and offer guidance along the way. Additionally, we provide a safe space to practice your pitch to have conversations that lead to more sales.

Guided CRM setup and support.

If needed, we support the setup your CRM and Apollo to start measuring success and collecting data.

Onboarding support for now and the future.

Once the program is complete, you’ll have curriculum access to help refresh yourself and onboard new hires.

100%

Customer satisfaction

25+

Founders selling more

+18%

Average close rate increase

23% +

Average reported revenue growth

Scott Pochron

Open Eyes Collaborative

I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.

TFSE Community Resources

Sing up for our program and access a community of growing founders.

TFSE Skool Curriculum

Join a community helping founders grow.

Access a community of founders just like you. Every sign up to our program gives oyu access to our curriculum for learning at your ownpace and refreshing your learnings.

TFSE AI Brain

Join and access a 24/7 AI coach.

The TFSE AI Brain is your 24/7 go-to for everything in our curriculum and more. Draft outbound emails, sharpen your messaging and get support whenever you need it.

Turn your vision into a system.