TFSE SALES coaching
Sometimes you need someone in your corner.
Maybe you don't need a full system install but you do need someone who's been where you are and can tell you what's actually going wrong.
We offer sales coaching with our founder, Ben J. Abbey who's been a tech sales leader for over 10 years, and started 4 companies himself.
One-on-one Sales coaching
Sharpen your sales on your terms.
Coaching is for B2B founders (or their team) who want stronger sales execution without the commitment of a bull co-building program. Whether you've already been through TFSE and want to keep momentum, or you just need a experienced operator reviewing your deals and keeping you on track, this is for you.
Regular one-on-one strategy calls.
Ben will help work through your pipeline, positioning, and process, so you lose fewer deals and grow your revenue. Close more deals with confidence and learn how to sell consistently over time.
Detailed call reviews and feedback.
Ben reviews calls and provides honest and candid feedback. It's not just a pat on the back but real feedback on where you lost the buyer, where you left money on the table, and what to do differently next time.
Ongoing support between calls.
Ben provides async support between calls. When a deal is on the line or you need a gut check on messaging before you send it, you've got a direct line to his coaching and process to give you confiedence to close that deal.
100%
Customer satisfaction
>25
Founders selling more
+18%
Average close rate increase
+23%
Average reported revenue growth
Roger Hau
Founder, PayerPrice
For founders that have gone from zero-to-one, and need to go from one-to-ten, I’d strongly recommend Ben and The Founder’s Sales Engine.
tfse coaching
This isn't a course. There's no curriculum or modules to complete.
It's real-time support that's tailored to the challenges you're overcoming now. Anyone who’s selling needs an unfair advantage to sell more, and someone on their team who can help them hit their peak performance. Ben has nearly two decades of experience with 9-figures in B2B revenue, over 100 reps & leaders trained, and experience with every version of "the deal went dark and I don't know why."
Founders looking to continue their support with Ben.
If you've gone through our program, TFSE, and still want some guided support, coaching is a good fit. Deals will get more complex, your team will grows, and new challenges show up. I can help you grow with confidence and avoid common mistakes.
Founders who aren't sure what they need quite yet.
Founders who aren't ready for the full TFSE system to be installed but want an experienced sales operator in their pocket. I'll help you find clarity, diagnose issues and helo you understand when the system might be right.
How it works
No long-term lock-in. You stay as long as it's working.
Coaching is designed for flexibility. Clients pay a monthly retainer with no lock-in. Continue as long as it's working for you.
For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.
Roger Hau
PayerPrice
A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
Doug Averch
U2Logic
I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.
Steve Long
UnRavl Technologies
Ben has been game-changing for our early sales team. I've led the sales efforts as the founder for years and now I'm finally feeling comfortable handing off the main revenue closing activities to our AE. Ben has helped us build the foundations, and I don't believe real and sustainable growth would be possible without it.
Jordan Rose
TrackTile
Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.
Benjamin Dryden
ZeroDraft AI
Ben Abbey is a force of nature! Ben is a strategic thinker, a passionate leader, and a true team player. Any company would be luck to have him!
Tony Safoian
SADA Systems
We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.
Carolyn Dilks
Passetto
My experience in this has been very positive. Ben was a first-hand witness to where I came in. I feel much more confident now. There’s been real transformation.
Shaunak Chatterjee
Aliveo AI
Ben's work catapulted my newly acquired sales team's onboarding process 6-8 months ahead of schedule.
Tristan St. Louis
Vocantas Technologies
In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!
Jordan Brooks
GreenPaths
I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.
Scott Pochron
Open Eyes Collaborative
Ben focuses on the root of the problem first. He makes sure the fundamentals like ICP and USP are crystal clear before starting outreach. Most of us assume we already know our ICP, but Ben really forces you to dial it in before you even draft your first message.
Varun MK
Edittifi
The work Ben did to redefine our pitch, pipeline, process, and playbook directly contributed to us being recognized as one of the fastest growing companies in the western United States.
David Yunger
Founder, Vaital
For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.
Roger Hau
PayerPrice
A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
Doug Averch
U2Logic
I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.
Steve Long
UnRavl Technologies
Ben has been game-changing for our early sales team. I've led the sales efforts as the founder for years and now I'm finally feeling comfortable handing off the main revenue closing activities to our AE. Ben has helped us build the foundations, and I don't believe real and sustainable growth would be possible without it.
Jordan Rose
TrackTile
Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.
Benjamin Dryden
ZeroDraft AI
Ben Abbey is a force of nature! Ben is a strategic thinker, a passionate leader, and a true team player. Any company would be luck to have him!
Tony Safoian
SADA Systems
We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.
Carolyn Dilks
Passetto
My experience in this has been very positive. Ben was a first-hand witness to where I came in. I feel much more confident now. There’s been real transformation.
Shaunak Chatterjee
Aliveo AI
Ben's work catapulted my newly acquired sales team's onboarding process 6-8 months ahead of schedule.
Tristan St. Louis
Vocantas Technologies
In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!
Jordan Brooks
GreenPaths
I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.
Scott Pochron
Open Eyes Collaborative
Ben focuses on the root of the problem first. He makes sure the fundamentals like ICP and USP are crystal clear before starting outreach. Most of us assume we already know our ICP, but Ben really forces you to dial it in before you even draft your first message.
Varun MK
Edittifi
The work Ben did to redefine our pitch, pipeline, process, and playbook directly contributed to us being recognized as one of the fastest growing companies in the western United States.
David Yunger
Founder, Vaital
