Let’s build an engine that turns chaos into control.

For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.

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A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
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I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.

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Ben has been game-changing for our early sales team. I've led the sales efforts as the founder for years and now I'm finally feeling comfortable handing off the main revenue closing activities to our AE. Ben has helped us build the foundations, and I don't believe real and sustainable growth would be possible without it.

Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.


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Ben Abbey is a force of nature! Ben is a strategic thinker, a passionate leader, and a true team player. Any company would be luck to have him!



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We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.
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My experience in this has been very positive. Ben was a first-hand witness to where I came in. I feel much more confident now. There’s been real transformation.


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Ben's work catapulted my newly acquired sales team's onboarding process 6-8 months ahead of schedule.

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In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!
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I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.

Ben focuses on the root of the problem first. He makes sure the fundamentals like ICP and USP are crystal clear before starting outreach. Most of us assume we already know our ICP, but Ben really forces you to dial it in before you even draft your first message.