Founders often face the same challenge.
Selling your vision requires a clear view of your offer and consistent messaging and tactics. I'll help you clarify your delivery, get it into to the market, and build a system that generates more demand so you can grow your business.
Mastering The Founder’s Sales Engine™
Mastering sales can take years. We help you move faster than the speed of business.
Welcome to clear and powerful transformation. We take founders from a state of “hustle, hope, and founder heroics” to a state of control and predictability.
In a 90-day guided sprint, you’ll install the outbound and sales system that drives results. I’ll guide you through building a repeatable system that closes deals consistently, allowing you to get out of full-time selling and get back to building your company.
Craft the perfect pitch.
Refine and understand your ICP, value proposition, and offer messaging to be crystal clear and outcome-focused. Through live pitch breakdowns and expert feedback, we rewrite their positioning to sell transformation, not features.
Prepare for clear buyer conversations and strong reply rates within two weeks.
Build the outbound engine.
Install a structured, multi-channel outbound system using tools like Apollo and LinkedIn demand generation. Access high-performing templates, targeting strategies, and cadences to automate and scale cold outreach.
One founder went from zero pipeline to $150K in 15 days using this system.
Deal control frameworks.
Build a full-funnel sales process that guides buyers from first touch to close. This includes frameworks for qualification, discovery, objection handling, and deal progression.
Clients have increased their close rates from 3% to 25% and doubled their average deal sizes.
Repeatable playbooks.
Codify everything into a complete sales playbook—sales scripts, objections, ICP clarity, deal best practices. Prepare for success now and cofidence as you grow and eventually build a team.
Founders report higher confidence, faster sales cycles, and more time back to focus on CEO-level duties.
100%
Customer satisfaction
>25
Founders selling more
+18%
Average close rate increase
+23%
Average reported revenue growth
Doug Averch
U2Logic
A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
TFSE Community Resources
We're not just building GTM. We're building real community and products that help you sell more.
TFSE Skool Curriculum
Join a community helping founders grow.
Access a community of founders just like you. Every free sign up to our Skool community gets you free resources to help you sell more, and our program curriculum lives here.
TFSE AI Brain
Join TFSE to get a 24/7 AI sales coach.
The TFSE AI Brain is your 24/7 go-to for everything in our curriculum and more. Draft outbound emails, sharpen your messaging and get support whenever you need it.
