TFSE Pre-Revenue
Build your GTM from 0 without trial and error and start closing deals tomorrow.
A guided curriculum, coaching, and AI to help you create your offer, understand how to get it into the market, and install a system that works as you scale.
Founders often face the same challenge.
Selling your vision requires a clear view of your offer and consitent messaging and tactics. I'll help you clarify your delivery, get itinto to the market, and build a system that generates more demand so you can grow your business.
Mastering The Founder’s Sales Engine™
Mastering sales can take years. We help you move faster than the speed of business.
Welcome to clear and powerful transformation. We take founders from a state of “hustle, hope, and founder heroics” to a state of control and predictability.
In a 90-day guided sprint, you’ll install the outbound and sales system that drives results. I’ll guide you through building a repeatable system that closes deals consistently, allowing you to get out of full-time selling and get back to building your company.
Craft the perfect pitch.
Refine and understand your ICP, value proposition, and offer messaging to be crystal clear and outcome-focused. Through live pitch breakdowns and expert feedback, we rewrite their positioning to sell transformation, not features.
Prepare for clear buyer conversations and strong reply rates within two weeks.
Build the outbound engine.
Install a structured, multi-channel outbound system using tools like Apollo and LinkedIn demand generation. Access high-performing templates, targeting strategies, and cadences to automate and scale cold outreach.
One founder went from zero pipeline to $150K in 15 days using this system.
Deal control frameworks.
Build a full-funnel sales process that guides buyers from first touch to close. This includes frameworks for qualification, discovery, objection handling, and deal progression.
Clients have increased their close rates from 3% to 25% and doubled their average deal sizes.
Repeatable playbooks.
Codify everything into a complete sales playbook—sales scripts, objections, ICP clarity, deal best practices. Prepare for success now and cofidence as you grow and eventually build a team.
Founders report higher confidence, faster sales cycles, and more time back to focus on CEO-level duties.
100%
Customer satisfaction
25+
Founders selling more
+18%
Average close rate increase
23% +
Average reported revenue growth
Doug Averch
U2Logic
A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
TFSE Community Resources
Sing up for our program and access a community of growing founders.
TFSE Skool Curriculum
Join a community helping founders grow.
Access a community of founders just like you. Every sign up to our program gives oyu access to our curriculum for learning at your ownpace and refreshing your learnings.
TFSE AI Brain
Join and access a 24/7 AI coach.
The TFSE AI Brain is your 24/7 go-to for everything in our curriculum and more. Draft outbound emails, sharpen your messaging and get support whenever you need it.
