You’ve hired your first sales team but you still close the most deals. Now what?
Consistently selling your product takes passion and dedication, but long-term value takes repeatable systems that can deliver results, even when you’re not in the room.
Mastering The Founder’s Sales Engine™
Mastering sales requires a deep understanding of the Sales Engine.
Welcome to clear and powerful transformation. We take founders from a state of “hustle, hope, and founder heroics” to a state of control and predictability.
In a 90-day guided sprint, we’ll install the outbound and sales system that drives results. Together, we build a system that closes deals consistently and train your team to succeed while you get back to building your company. Build an unstoppable engine that drives revenue and helps you grow.
Craft the perfect pitch.
Refine and understand your ICP, value proposition, and offer messaging to be crystal clear and outcome-focused. Through live pitch breakdowns and expert feedback, we rewrite their positioning to sell transformation, not features.
Prepare for clear buyer conversations and strong reply rates within two weeks.
Build the outbound engine.
Install a structured, multi-channel outbound system using tools like Apollo and LinkedIn demand generation. Access high-performing templates, targeting strategies, and cadences to automate and scale cold outreach.
One founder went from zero pipeline to $150K in 15 days using this system.
Deal control frameworks.
Build a full-funnel sales process that guides buyers from first touch to close. This includes frameworks for qualification, discovery, objection handling, and deal progression.
Clients have increased their close rates from 3% to 25% and doubled their average deal sizes.
Repeatable playbooks.
Codify everything into a complete sales playbook—sales scripts, objections, ICP clarity, deal best practices. Prepare for success now and cofidence as you grow and eventually build a team.
Founders report higher confidence, faster sales cycles, and more time back to focus on CEO-level duties.
100%
Customer satisfaction
>25
Founders selling more
+18%
Average close rate increase
+23%
Average reported revenue growth
David Yunger
Vaital
The work Ben did to redefine our pitch, pipeline, process, and playbook directly contributed to us being recognized as one of the fastest growing companies in the western United States.
The Founder’s Sales Engine ™
Tangible and durable deliverables that shape founder transformation.
Mastering our program is not about memorizing a list of features. It is about deeply understanding how each component solves specific business and human challenges you face.
A complete sales playbook.
Master your pitch, understand your ICP, sharpen your value proposition and objection handling, and master the sales cadences.
Cohesive messaging designed to win.
Strengthen your sales messaging and outbound campaigns to deliver more value, more often.
Build a qualification system.
Establish criteria to understand the values and policies to measure partner and supplier opportunities and manage risks.
Practice the pitch, own the conversation.
Our reviews will monitor your progress and offer guidance along the way. Additionally, we provide a safe space to practice your pitch to have conversations that lead to more sales.
Guided CRM setup and support.
If needed, we support the setup your CRM and Apollo to start measuring success and collecting data.
Onboarding support for now and the future.
Once the program is complete, you’ll have curriculum access to help refresh yourself and onboard new hires.
TFSE Community Resources
We're not just building GTM. We're building real community and products that help you sell more.
TFSE Skool Curriculum
Join a community helping founders grow.
Access a community of founders just like you. Every free sign up to our Skool community gets you free resources to help you sell more, and our program curriculum lives here.
TFSE AI Brain
Join TFSE to get a 24/7 AI sales coach.
The TFSE AI Brain is your 24/7 go-to for everything in our curriculum and more. Draft outbound emails, sharpen your messaging and get support whenever you need it.
