The founder's Challenge
The Founder’s Sales Engine ™
Get out of founder-led sales, sooner.
I help scaling founders to book more calls, close more deals, and empower early sales team so they can get out of founder-led sales loop.
Our B2B tech sales method has is in use in over 30 tech companies, resulting in >$500M in sales.
100%
Customer satisfaction
25 +
Founders selling more
+18%
Average close rate increase
23% +
Average reported revenue growth
Roger Hau
Founder, PayerPrice
For founders that have gone from zero-to-one, and need to go from one-to-ten, I’d strongly recommend Ben and The Founder’s Sales Engine.
Build your foundations
System build guidance and coaching.
Pre-revenue founders.
You’ve built something you believe in but you don’t know how to sell it consistently. You need a foundation to stop wasting time guessing how to sell your great idea.
Book & close your ICP
Hands-on system co-building.
Solo founders feeling stuck.
You close 80% of your sales but you feel stuck. You need and engine with hands-on support to sell with confidence, and prepare yourself to scale with confidence.
Empower your sales team
System co-building with sales leadership.
Founders with sales teams.
You’ve hired people, but those people don’t sell your vision. You need sales leadership to coach and manage reps so you can take back your time and focus on building your business.
Selling as a founder closes deals. Being in sales as a founder without revenue velocity comes with operational headaches that directly impact growth, funding potential, and the company’s future. Our solution is designed to surgically address these systemic risks.
Founders fail to think of sales as a system early on.
As the company grows, the founder’s bandwidth cannot keep up with the demands of selling, product, strategy, and leadership. This leads to revenue plateaus, lumpy forecasting, and an inability to grow faster than one person’s physical capacity allows.
Founders often lack a transferable sales processes.
Investors and acquirers pay for systems, not heroes. A business whose revenue engine is overly dependent on its founder is inherently risky. Not only does this reduce company valuation, but it creates a reliance on the founder as the engine that closes deals.
Founders need to lead teams to sell as well as they can.
When the founder is the only one who can close deals, it stunts the development of the entire sales team. Talented teams become overly dependent and leave due to a lack of ownership, and a dependency culture forms. Micomanagement can erode morale and prevent the team from learning to win on its own.
Hi, I'm Ben J. Abbey
So, you’ve outgrown early stage sales.
What now?
I succeed at helping founders build and implement go-to-market systems that push them into their next stage of growth. From repeatable systems to building the best teams, the goal is get you ready to systemize and hand off so you can be the CEO who runs a company, not a sales process.
Systemize now, grow forever.
Founders I work with have seen meeting rates triple, close rates 8x, and deal sizes doubleafter installing our systems and leveraging our coaching. These are the same methods that have been used with 8 to 9 figure exits.
Repeatable strategies.
I’ve designed and implemented repeatable sales engines built around outbound optimization, concise messaging, and processes that drive pipeline predictability.
From startup to scale.
I’ve built companies from the ground up, managing and building teams from zero to hundreds of employees.
Reduce cost and boost productivity.
I’ll help integrate AI tools and workflows to reduce your costs and boost productivity.
Beyond The Balance Sheet
Sell, systemize, and get out of the way.
We solve for the human suffering that comes from carrying the entire revenue burden alone. Being a founder carries practical and emotional challenges. We help solve for those too.
Avoid chronic burnout.
Being the most important revenue driver is exhausting. Your leadership and growth depends on limited stress and contagious passion. Don’t let the physical toll of decisions fatigue and chronic stress stall your success.
Overcome anxiety and fear.
It’s scary to think about losing everything you’ve worked hard ot build. We build sales confidence and reduce sleepless nights by teaching you transferable and scalable systems to help you grow with confidence.
Love the team you build.
Build a team that succeeds with your leadership, but doesn’t depend on it. When teams feel confident to sell your vision and own the process, they over perform, helping you build a positive company culture that continues to deliver results.
Lead with confidence.
Being the leader can be isolating, especially when closing deals relies on you. We teach founders to carry the weight while inspiring their teams to own their responsibilities, helping you carry the weight and bring you closer to the people helping you realize your dream.
TFSE Community Resources
Sing up for our program and access a community of growing founders.
TFSE Skool Curriculum
Join a community helping founders grow.
Access a community of founders just like you. Every sign up to our program gives oyu access to our curriculum for learning at your ownpace and refreshing your learnings.
TFSE AI Brain
Join and access a 24/7 AI coach.
The TFSE AI Brain is your 24/7 go-to for everything in our curriculum and more. Draft outbound emails, sharpen your messaging and get support whenever you need it.
Testimonials
The results of The Founder’s Sales Engine™.
For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.
Roger Hau
PayerPrice
A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
Doug Averch
U2Logic
I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.
Steve Long
UnRavl Technologies
Ben has been game-changing for our early sales team. I've led the sales efforts as the founder for years and now I'm finally feeling comfortable handing off the main revenue closing activities to our AE. Ben has helped us build the foundations, and I don't believe real and sustainable growth would be possible without it.
Jordan Rose
TrackTile
Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.
Benjamin Dryden
ZeroDraft AI
Ben Abbey is a force of nature! Ben is a strategic thinker, a passionate leader, and a true team player. Any company would be luck to have him!
Tony Safoian
SADA Systems
We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.
Carolyn Dilks
Passetto
My experience in this has been very positive. Ben was a first-hand witness to where I came in. I feel much more confident now. There’s been real transformation.
Shaunak Chatterjee
Aliveo AI
Ben's work catapulted my newly acquired sales team's onboarding process 6-8 months ahead of schedule.
Tristan St. Louis
Vocantas Technologies
In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!
Jordan Brooks
GreenPaths
I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.
Scott Pochron
Open Eyes Collaborative
Ben focuses on the root of the problem first. He makes sure the fundamentals like ICP and USP are crystal clear before starting outreach. Most of us assume we already know our ICP, but Ben really forces you to dial it in before you even draft your first message.
Varun MK
Edittifi
