Founder-Led Sales Toolkit

Four diagnostic tools built from 22 years of B2B sales. Pick the one that matches where you're stuck.

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  Founder-Led B2B Sales Toolkit

Built by Ben J. Abbey · 22 years in B2B sales · 4x founder

These are the same diagnostic tools I use with clients inside The Founder’s Sales Engine™. They're free. No login. No paywall. You put in real numbers and get real answers back.

If you want help fixing what these tools find, that's what I do.

[ select tool ] — click to open

01 / processready

Sales Diagnostic

Score your sales process across 10 areas. Get scripts to fix what's broken. 3 minutes.

10 questions · personalized scriptsrun →

02 / hiringready

Rep Readiness Checker

Can you actually afford a sales hire? Real math on rep cost, ramp time, and what to fix first.

7 areas · cost breakdown & focused stepsrun →

03 / revenueready

Revenue Leak Calculator

See the exact dollar amount you're losing every year. Model what small changes to pipeline and close rate would do.

6 inputs · small changes = big impactrun →

04 / dealsai-powered

Deal Reality Check

Describe a real deal anonymously. No company names needed. Get a 7-gate verdict, gap questions, and a hard truth about where it actually stands.

1000+ deals inspected · live analysisrun →

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founders have used this toolkit